Rose Color Meanings: What Each Color Really Says

Rose color has carried meaning for centuries, and picking the right one can say as much as the card that comes with it. Here's a quick guide to what each color traditionally represents.

Red — Love & Passion

The classic symbol of deep love and romance. Shop Red Roses.

Pink — Gratitude & Admiration

Softer than red, pink roses express appreciation, admiration, and gentle affection. Shop Pink Roses.

White — Purity & New Beginnings

Traditionally tied to purity and new starts, white roses suit weddings, sympathy, and fresh chapters alike. Shop White Roses.

Purple — Enchantment & Uniqueness

Purple roses signal enchantment and "love at first sight" — a way to say a person feels one of a kind. Shop Purple Roses.

Black — Bold Elegance

Dramatic and modern, black (deep burgundy-black) roses are chosen for bold, unconventional gifts and statement pieces. Shop Black Roses.

Orange — Enthusiasm & Excitement

Warm and energetic, orange roses express enthusiasm, desire, and celebration. Shop Orange Roses.

Blue — Mystery & the Unattainable

Since true blue roses don't occur in nature, they've come to symbolize mystery and the extraordinary. Shop Blue Roses.

Whatever the occasion, color is a simple way to add a second layer of meaning to a rose gift box.